7 Steps to Telling Your Brand's Story and Growing Your Business

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7 Steps to Telling Your Brand's Story and Growing Your Business

Having just finished the Murfreesboro Young Professionals Leadership Summit, featuring keynote speaker and NYT Bestselling Author Donald Miller, our digital marketing and advertising toolkit has grown. We wanted to share some of Donald Miller's best practices for connecting with your customers, and growing your business through dynamic storytelling of your brand.

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The 5 Stages of Advertising

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The 5 Stages of Advertising

As businesses in Murfreesboro and Nashville approach the end of the year, many of them review their advertising strategy to see what worked, what didn't, and what needs to change next year. 

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Facebook Dislike Button

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Facebook Dislike Button

What it could mean for your business.

You might have heard that Facebook is considering a new dislike button for posts on user's news feeds. While Facebook contends that the dislike button is intended to show empathy for a sad post, many believe it will grow to become sort of voting action to dislike the content of the post.

Click through to read this blog.

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How Design Drives Advertising

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How Design Drives Advertising

Clear strategy in advertising is critical. Exactness in copywriting is crucial. Design and visual elements, however, are the most important piece of any advertising campaign. What your potential customers and clients see relates much more strongly to their value system, and ultimately ties their values to your brand. Click through for 4 ways design affects your advertising.

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3 Steps to Ranking on the First Page of Google

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3 Steps to Ranking on the First Page of Google

Want to get your business on the coveted first page of Google? It seems like a daunting task for many, but we have our formula for winning SEO rankings. Be warned, this is not an overnight process, and it will take some consistent effort on your part, but if you are looking to boost organic SEO conversions for your business website, read on.

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Mobile Search Changes From Google. This Is A Must Read!

See if your website is mobile friendly here.

If you own or manage a website, this is huge news. Starting April 21st 2015, Google is changing the way it's mobile search algorithm works. If your website is not mobile friendly, it will be ranked lower than other competing websites that are mobile friendly.  With Mobile web viewing surpassing desktop web viewing last year, this is critical for any business owner.

Mobile Web Viewing Statistics for 2015

Mobile Web Viewing Statistics for 2015

So what does mobile friendly mean? Well for starters any site that requires you to zoom in to see text or click on a menu is not mobile friendly. Below is a list of attributes that will make your website mobile friendly, and rank higher on Google Mobile Search.

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
Example of a mobile friendly website.

Example of a mobile friendly website.

So how can I tell if my website is mobile friendly? Google has a test that will tell you if your website will be considered mobile friendly here.

What if my site is not mobile friendly, and I want to maintain my rankings? Adams Mabry Swann can help. Every website we build is responsive, which means the website adapts to any size screen or device it is being viewed on. Responsive web design is the best way for your site to be considered mobile friendly. 

If you would like to discuss your website with AMS, don't hesitate to give Pete Adams a call at 615-542-2360, or contact AMS here. We can show you some of our previous work with websites, and talk to you about how to rank better on search engines. 

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Evergreen vs. Topical Content

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Evergreen vs. Topical Content

At Adams Mabry Swann, LLC we love blogs and content marketing. Consistently blogging about relevant information your customers are looking for and search engine optimized content will help your website perform better, generate new leads, and lead to higher search engine rankings.

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Playing To Your Strengths

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Playing To Your Strengths

At Adams Mabry Swann, LLC, we are big fans of the web video Trombone Player Wanted, by Marcus Buckingham. In the video, Marcus outlines a way to be more effective with your life and work by maximizing your strengths, and building a partnership with others to cover your weaknesses. 

His premise is, that as a society we are told to constantly work on our weaknesses to improve them, but in reality we should work on our strengths to stand out in a crowded market. Only by maximizing our strengths can we truly be successful. 

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Always Be Closing

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Always Be Closing

Does your company have a 24 hour a day sales presence that is always closing? With a good strategy, incredible design, and pinpoint placement in front of your potential customers, you can.

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Loving what you do vital in communications field

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Loving what you do vital in communications field

The communications field is one that is always intriguing.

At times, many will ask themselves, why do I do this? Is it worth it?

For me, I don’t know what else I would do if I didn’t work in communications.

Sure, there are times when you want to pull your hair out. And there are times when anxiety and stress kick in and get the best of you. But this is common to any job, so you just keep rolling.

But at the end of the day, there are so many reasons to love a job in communications.

For me, people make a difference. There are so many relationships that are forged across many different areas – media outlets, publicists, events, chambers of commerce, small businesses, networking groups and many more channels. When you have this, it makes the ride so much smoother and enjoyable.  You soon realize its people and their stories that keep you going. And at times, business is the last thing on the mind as there are so many new people you meet along the way.

Working in media, there are certain responsibilities that come with the job. To me, it’s sometimes a wild feeling that thousands of people have read words that have been derived from my mind and my own two hands. You have to get the story right, as you are at times an influencer of a brand, a business, an artist or whatever subject is at hand.

On the creative side, a picture is definitely worth a thousand words. It goes hand in hand with the prose and pushes the story along. When you have the correct visual, it speaks volumes. The visual language is a beautiful one, and is vital within the communications field, especially today in a world of images.

On item of note to me is the advertising, newspaper, magazine, broadcaster jobs are always the roles which are the glamorous ones in the movies. Some of the greatest characters worked in communications - Spider Man, Superman and Don Draper. Of course, they aren’t always as they seem, but the one commonality is charismatic individuals, and most of all, people who love what they do always fit the criteria.

While there are many more reasons to work in the communications industry, the latter is one of the most important…love what you do.

 

 

 

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Red White and Bayou

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Red White and Bayou

We were honored to be asked to create the branding and ad campaign for the annual Red White and Bayou Charity Fundraiser benefitting the United Way of Rutherford and Cannon Counties at Belle Meadows Farm. This great organization assists the local public and local non profits in a variety of ways. We love non profit work, and will continue to look for ways to assist these fantastic organizations.

http://www.uwrutherford.org/Events/RedWhiteandBayou.aspx

Cheers!

PA

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Building Your Team

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Building Your Team

Today, I participated in a networking golf tournament with Murfreesboro area professionals. It struck me as we started to tee off that our golf foursome consisted of individuals of varying strengths and weaknesses. I am long off the tee, but without a good mid range game. One of our group was excellent at putting, but not a long driver. Another of our group had an uncanny ability to get the ball on the green on the par 3's, while the last of our group always came through in the clutch when we needed a good shot. In many ways, a best ball scramble team is like a business. 

Individuals in business have different strengths. The best managers and leaders are able to identify those strengths and build a team that cooperates with each other for the betterment of the organization. At Adams Mabry Swann we strive to be a partner that strengthens your brand, and puts your business in the best possible situations to achieve success. If our golf team consisted of people like myself, we would have monster drives, but fail to get the ball in the cup. 

As you look at your business team, try to identify the strengths of your team members, and put them in a situation to win. If we can be of any help by joining your team, and strengthening your marketing and advertising output, we would be honored to do so.

If you would like to join our golf networking group, check out https://www.facebook.com/events/276616752515931/, or shoot us an email.

Thanks!

PA

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Think twice before relying solely on social media

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Think twice before relying solely on social media

It was inevitable, but someday it had to happen. Facebook would charge for advertising. 

In a recent article from Time magazine, the subject of businesses using Facebook as their only means to drive traffic and sales comes to the forefront as the popular social giant has reduced the organic reach of business pages. Once, you could drive traffic to your site reaching over 10% of your given audience with a single post. Now the number has dropped by 50% in most cases. And the only typical solution offered is to buy advertising. 

With all this being said, one thing remains the same - social media is a support medium. Sure, everyone wants "word of mouth" and it is sometimes easy to say that you posted content to Facebook and that was a big achievement. But remember, paid advertising will always likely be one of the best ways to assure people are viewing your message. And to achieve "word of mouth," someone has to know about you from another platform to begin the conversation. 

It's a great, big world out there with thousands of messages competing for your attention each day. Look for a sound social media strategy, but don't forget all of your other channels as well. 

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Networking the Right Way

Tonight, Adams Mabry Swann will sponsor the Murfreesboro Young Professionals Annual Trivia Night. This event benefits the United Way of Rutherford and Cannon Counties. Not only is this a great cause that AMS is proud to help sponsor, but it is a great opportunity to network with other like minded professionals.

Networking can be exciting and fun if done right, and can be a drag if done wrong. The best networking isn't selling to others, it is helping others connect and find business. At events like this, Pete, Chris, and Travis seek to help others connect first, and in return they help us connect with their network. Nobody likes the hard sell at a network event.

Wish us luck as we try to win the event, and stop by www.murfreesboroyp.org, and www.uwrutherford.org for more information on how you can join and help these great local organizations.



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Creating visual content in your social media

The old adage states a picture is worth a thousands words, but in social terms the old saying could ring true in more ways than one. 

So how important are images in your social media marketing plan, in a recent article by Social Media Examiner, the answer is very important. With Facebook, Instagram and Pinterest, images can play an integral part of a company's social media strategy. 

People sometimes pay attention to images over text, and they are easier to share on a smartphone. Infographics, charts, and social image campaigns all have their place and are great ways to start conversation and engage your audience. 

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